Keep In Touch Solution – The “keep in touch” solution has been developed from years of experience. It was put in place to keep the concept and objective of a project current and relevant to changes in the market. The process can be broken down into three primary stages.
To create an effective website the “keep in touch” solution requires a detailed understanding of the target market and product or service offered. To begin with a detailed analysis of current market conditions will help in identifying the potential market segments that will be targeted. Through an environmental scan we are able to identify the client’s major competitors, and monitor their online marketing strategies. Finally, to truly understand the needs, desires and onions of the end user our team of highly experienced professionals design and implement powerful and channeled questionnaires which gives us a unique understanding into what the project should be aiming for.
Starting with the conceptual design our team translates the research data into a powerful and targeted web marketing campaign. MixMedia’s range of expertise allows us to produce high quality page production, integrating flash animation, high quality streaming audio and video, with powerful images and content. Once built the entire website is optimized for easy search engine listing. In addition to designing and building seamless targeted websites, MixMedia is also able to create targeted e-mail campaigns and banner ads that have been proven effective time and time again.
Once a site is completed and launched to the web, it is important to monitor its performance to ensure that all the elements are working as they were designed. In this regard MixMedia provide the client with important site-user statistics. In addition to this, MixMedia provides detailed reports for any e-mail campaigns implemented which indicate the overall reach of the e-mail campaign. MixMedia also regularly conduct strategically targeted online surveys to better attune itself with the end user. By collecting user data, MixMedia are able to keep current with market changes and ensure that the content stays relevant and up to date with market conditions.
