Estée Lauder

The Brief
Estée Lauder has gained a worldwide reputation for elegance, luxury and superior quality since 1946 which their skincare, cosmetics and fragrance products are sold in more than 135 countries and territories.

The Solution
In a long-term relationship working with Estée Lauder, MixMedia is proud to be involved for online promotion strategies on new collection lines. We create differentiated approaches in user engagement programs such as social media games and free trial campaigns. Estée Lauder CyberWhite collection is one of the important promotions this year. MixMedia develops a vertical scrolling website with nice animation and zooming effect by JS technology for a fully new user experience. Developing the mobile site also allows users to view the products with mobile devices anytime.

Website / Mobile Site / Banner Development / Strategy